Book Publishing Success – Chandler Bolt


  • SUMMARY:

    Chandler Bolt discussed leveraging books to grow businesses, emphasizing the importance of writing a book to enhance impact, income, and business. He shared his journey from a C-minus English student to publishing 70,000 books through Self Publishing.com, scaling the company to $60 million. Bolt highlighted the “more writing method” for book creation: mind mapping, outlining, and rough drafting. He stressed the importance of marketing, using a book to generate leads, sales, and referrals. Bolt also introduced Self Publishing.com’s services, including coaching and final mile publishing, to help authors succeed. He encouraged starting book projects before one feels ready.

    OUTLINE:

    Introduction and Purpose of the Session

    • Speaker 1 welcomes everyone and mentions the informal nature of the last session.

    • Emphasizes the structured approach of this session focused on growing businesses using books.

    • Introduces himself as Chandler Bolt, founder of Self Publishing.com, and shares his background.

    • Mentions his brother’s Grammy-nominated rock band and his own journey from a C-minus English student to a successful author.

    The Power of Books and Personal Story

    • Chandler Bolt shares how a book changed his life at 16, introducing him to the concept of passive income.

    • Discusses the importance of books in learning and how they can serve as a $15 mentor.

    • Shares his experience of dropping out of college and starting a painting business, which led to writing his first book.

    • Describes the moment he realized the potential of passive income through book sales while snowboarding.

    Writing and Launching a Book

    • Chandler Bolt introduces the “more writing method” for book writing, starting with mind mapping.

    • Guides participants through the process of mind mapping, emphasizing the importance of organizing thoughts.

    • Explains the next steps: outlining the book and writing the rough draft, chapter by chapter.

    • Shares examples of successful authors who used this method to write and launch their books quickly.

    Marketing and Launching a Book

    • Chandler Bolt discusses the importance of marketing a book and the common mistake of outsourcing it.

    • Emphasizes the need for authors to learn sales and marketing to effectively promote their books.

    • Introduces the three steps for a successful book launch: getting a good cover, building a launch team, and getting reviews.

    • Highlights the importance of a good book cover and how it can attract attention and convey the book’s content.

    Monetizing a Book

    • Chandler Bolt explains how to use a book to generate more sales, leads, and referrals.

    • Discusses the importance of publishing in all formats (ebook, print, audio) to maximize royalties.

    • Shares a case study of Tony and Elisa Delorenzo, who used their book to grow their business significantly.

    • Provides practical tips for using a book to get more leads, referrals, and convert prospects into paying customers.

    Final Thoughts and Call to Action

    • Chandler Bolt emphasizes the importance of starting a book project now rather than waiting for the perfect time.

    • Encourages participants to get started on their book ideas and offers resources and support through Self Publishing.com.

    • Offers a free copy of his book to participants who are interested in working with Self Publishing.com.

    • Invites participants to a live virtual event featuring successful authors and business leaders.

 

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