SUMMARY:

Nicholas Bayerle and other participants discussed their work environments and personal interests, including drumming and family dynamics. The meeting focused on paid advertising strategies, emphasizing the importance of targeting and creative approaches. Zach shared his business model, which includes a seven-figure cash flow business funded by paid advertising, leading to a potential nine-figure exit. He highlighted the use of Facebook and YouTube ads, stressing the importance of testing different pricing structures and targeting methods. Cody Cottle discussed scaling his Christian entrepreneur club, learning from Zach’s advice on leveraging high-ticket offers and using tracking tools like Hiros. The session concluded with practical tips for various business scenarios.

OUTLINE:

Office Environments and Personal Updates

• Nicholas Bayerle describes his playroom-turned-office, highlighting the presence of toys and the need for a new chair.

• Speaker 2 mentions his collective desk setup and his preference for using a laptop over a computer.

• Nicholas Bayerle shares his experience with learning drums and his son’s unique painting and drumming project.

• Discussion about internet issues in mountain areas, with references to Brandon’s internet problems in Scottsdale.

Introduction to the Meeting’s Purpose

• Nicholas Bayerle introduces the meeting’s focus on paid advertising and its relevance to different participants.

• He prays for wisdom and clarity for the participants, emphasizing the importance of listening to trusted advisors.

• Nicholas Bayerle introduces Zach and his journey with King’s Brotherhood, highlighting his travels and business experiences.

• Discussion about the importance of building a business around one’s life and the hierarchy of priorities in business and personal life.

Key Principles of Work and Wealth

• Nicholas Bayerle discusses the biblical concept of work as worship and the purpose of creating wealth and freedom.

• He emphasizes the importance of balancing work with family, God, and personal well-being.

• Nicholas Bayerle shares his realization of prioritizing his mission over his family and the need to recalibrate his approach.

• Discussion about the ultimate purpose of a company, which is to create freedom to worship and give back.

Zach’s Business Model and Advertising Strategy

• Zach introduces his business model, focusing on online marketing and advertising to build a seven-figure cash flow business.

• He explains the importance of evergreen business models and the goal of creating a multi-million dollar software platform.

• Zach shares his journey from network marketing to online marketing and the success of his team in building a large downline.

• Discussion about the importance of having multiple forms of income and the role of advertising in business growth.

Detailed Advertising Strategies

• Zach provides a detailed explanation of his advertising strategies, including the use of interest targeting, lookalikes, and high-quality tracking software.

• He emphasizes the importance of testing different ad formats and targeting methods to find what works best.

• Zach shares his approach to creating effective Facebook and YouTube ads, including the use of static images and low-production value videos.

• Discussion about the importance of having multiple forms of paid advertising to protect against platform-specific issues.

Scaling a Consulting Business

• Zach discusses the three layers of service in his consulting business: curriculum, community, and coaching.

• He explains how to scale a consulting business by offering different levels of service and delegating tasks to consultants.

• Zach shares his experience of transitioning from delivering services himself to managing a team of consultants.

• Discussion about the importance of having a clear structure and rules for community engagement and coaching.

     Additional Resources

• Zach Spear shared a resource link: The King’s Brotherhood Assets.

• Participants expressed interest in obtaining a Christian targeting list, and Cody Cottle agreed to share it.

Q&A and Personalized Advice

• Cody Cottle asks about scaling his Christian entrepreneur club and the best practices for running evergreen webinars.

• Zach advises Cody to consider using high-roast for tracking and to test different pricing structures to liquidate ad costs.

• Jacob asks about targeting Christians interested in stock investing from a biblical perspective and receives advice on interest-based targeting and testing different ad formats.

• Sean inquires about driving traffic to brick-and-mortar businesses, and Zach suggests using geo-targeting and day-parting ads.

Final Thoughts and Encouragement

• Nicholas Bayerle emphasizes the importance of learning from Zach’s strategies and applying them to different business models.

• Zach encourages participants to test different ideas and strategies to find what works best for their businesses.

• Discussion about the importance of having multiple forms of income and the role of advertising in business growth.

• The meeting concludes with a round of applause for Zach and appreciation for his insights and preparedness.