Key Scaling Strategies – Brandon Poulin

SUMMARY:

Nicholas Bayerle and Brandon shared their experiences on building a successful business while maintaining a strong sense of purpose and respect for oneself and others. Brandon emphasized the importance of creating leverage and processes to achieve success, while Nicholas highlighted the importance of honoring God in one’s work and having a supportive community. Later, Brandon and Nicholas discussed strategic partnerships and effective hiring and team management strategies, including treating the hiring process like a sales process and leveraging one’s network for the best candidates. They also shared insights on setting clear expectations, providing constructive feedback, and using data to evaluate performance.

OUTLINE:

Building a business that doesn’t run your life, with insights from a successful entrepreneur.

• Nicholas Bayerle emphasizes the importance of honoring God in business calls.

• Bayerle grows in respect for Brandon as they work together.

Business growth and spiritual development with prayer.

• Participants pray for focus and protection during business call.

Hiring and managing challenges in a growing organization.

• Brandon Poulin discusses hiring and managing challenges with audience.

• Brandon Poulin faces challenges in managing a growing team, including finding skilled workers and maintaining a tight-knit culture.

Hiring and recruiting for a business, including tips and resources.

• Brandon Poulin provides a training on developing a dream team, covering frameworks, tips, and processes for hiring and scaling.

• Poulin offers to send the training to the audience as a resource, as there’s too much content to cover in one hour.

• Brandon Poulin shares insights on recruiting, including leveraging referrals and social media.

Recruiting strategies and tools, including Apollo AI.

• Brandon Poulin shares insights on recruiting, including building a list and treating recruiting like a sales process.

• Apollo AI is used to create a 14-day recruiting campaign, pulling up job titles and contact information for potential candidates.

• Brandon Poulin shares his experience with recruiting and headhunting, emphasizing the importance of reaching out to dissatisfied candidates rather than waiting for them to apply.

• Poulin highlights the challenges of finding candidates who are happy in their current roles and the potential for cultural mismatch in companies that adopt unconventional work practices.

Using Apollo to build a recruiting campaign and improve quality of hires.

• Brandon Poulin explains how to create a successful recruitment campaign using a 14-day deadline and urgency.

• Poulin emphasizes the importance of adding urgency or scarcity to marketing tactics to double results.

• Brandon Poulin shares his recruiting strategy: build a list, execute a 14-day campaign, and close the loop.

• Poulin emphasizes the importance of following up with candidates and considering their response as a way to eliminate them from the pool.

Outsourcing tasks to save money and find motivated employees.

• Brandon Poulin discusses outsourcing certain roles to save money, such as customer support and cold calling.

• He mentions an Egyptian call agency that provides trained staff at $7 an hour, compared to hiring US-based employees at $50,000 a year.

• Brandon Poulin emphasizes the importance of hiring people with the right motivation and drive to perform.

Managing employees with clear goals and accountability.

• Brandon Poulin emphasizes the importance of using metrics to manage performance, rather than relying on personal opinions or anecdotes.

• He provides examples of how to apply this approach to different positions and projects, using activity and result metrics to measure performance.

• Brandon Poulin shares his experience with difficult employees, emphasizing the importance of addressing issues sooner rather than later.

• Poulin provides an example of a written performance improvement plan (PIP) he used to address a specific issue with an employee.

Using surveys to address performance issues in a team.

• Brandon Poulin shares his approach to addressing underperforming employees, including setting clear expectations and providing regular feedback.

• Poulin emphasizes the importance of having difficult conversations and providing a performance improvement plan to help employees improve or face consequences.

• Brandon Poulin uses 360 surveys to gather feedback from his team, which he finds valuable in assessing performance and addressing issues.

• The surveys help him identify areas where he may be struggling with an individual team member, and confirmation from the rest of the team can help him address those issues.

Importance of leadership and team feedback.

• Brandon Poulin emphasizes the importance of having the right people in the right seats in a company.

• Poulin conducts a supervisor survey to gather feedback on leadership effectiveness from team members.

• Brandon Poulin shares his experience with a manager who seemed good but did a terrible job leading and treating team members with respect.

• Poulin emphasizes the importance of feedback loops in creating a healthy organization and being productive, but notes that people don’t always want to share negative information about others.

Managing a team with effective tools for self-review, priority planning, and maintaining a positive work environment.

• Brandon Poulin shares tools for recruiting and managing teams.

• Self-review and priority planning are key tools for managing teams.

• Brandon Poulin emphasizes the importance of regular check-ins with team members.

• Brandon Poulin emphasizes the importance of people in business success.

• He shares tools for managing and growing an organization, including self-reviews and equipping team members with knowledge of success standards.

Prioritizing hires based on business needs and making tough decisions for growth.

• Brandon prioritizes hiring based on what will move the needle for the business.

• Brandon Poulin prioritizes hiring based on business needs, shifting priorities every 2-3 weeks as the business evolves.

• Poulin focuses on acquisition managers and underwriters to address current bottlenecks in lead generation and property qualification.

• Brandon Poulin discusses the importance of investing in quality talent to scale a business.

• Poulin shares his personal experience of struggling with lack of investment in talent, leading to burnout and missed opportunities.

Finding and hiring skilled salespeople for a business.

• Speaker 4 struggles to find reliable closers, considering hiring someone in-house or through an agency.

• Speaker 4’s mentor suggests finding a good fitness coach or coaches to close deals, but the speaker is unsure where to find them.

• Speaker 4 struggles to find skilled closers, despite offering a competitive compensation plan and structure.

• Brandon Poulin suggests using agencies or Facebook groups to recruit closer, but the speaker remains unsure.

• Focus on people, not just jobs, in recruitment process.

Building businesses with God’s guidance and support.

• Nicholas Bayerle encourages listeners to take action on their goals and visions, with God’s guidance and equipping.

• Brandon shares insights on how to build a successful business, with a focus on God’s leading and guidance.

• Nicholas Bayerle shares valuable insights and resources with the group.

• Brandon’s trainings and vault content are available to the Brotherhood without any additional cost.

• Nicholas Bayerle shares his vision for the company’s growth and success.

• He emphasizes the importance of having a clear vision and making hard decisions to achieve it.

Helpful Links:

• Monthly Self Review

• Strategic Team Members 360 Feedback